Privacy Policy | Life is Live

1. Introduction

Life is Live ("we," "us," or "our") operates the Life is Live mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Children's Online Privacy Protection Act (COPPA). By using the App, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.

2. Information We Collect

We collect different categories of information depending on how you interact with the App:

a) Information You Provide Directly

Account registration data: full name, email address, username, password, date of birth, and profile photo
Profile information: biography, social media links, and preferences you choose to share
Payment and transaction information: billing details processed through Apple App Store or Google Play Store (we do not store full payment card numbers)
Communications: messages you send to us for support, feedback, or reports about other users

b) Information Collected Automatically

Device information: device model, operating system and version, unique device identifiers (IDFA/GAID), language settings, and time zone
Usage data: streaming activity, viewing history, game participation, gifts sent and received, features used, session duration, and interaction patterns
Log data: IP address, access times, pages viewed, app crashes, and system activity
Location data: approximate location based on IP address (we do not collect precise GPS location without explicit consent)
Cookies and similar technologies: we use cookies, pixel tags, and local storage to enhance your experience and gather analytics

c) Information from Third Parties

Social login providers: if you sign in via Google, Apple, or Facebook, we receive your name, email, and profile picture as permitted by your account settings
Payment platforms: Apple and Google provide us with transaction confirmations and subscription status (not full payment details)
Analytics partners: aggregated usage data and attribution information from analytics services

3. How We Use Your Information

We use the information we collect for the following purposes:

Provide, operate, and maintain the App's core services including live streaming, battles, party rooms, games, and virtual gifting
Process in-app purchases, gift transactions, and creator payouts
Create and manage your account, authenticate your identity, and maintain account security
Personalize your experience, including content recommendations and suggested streamers
Enforce our Terms & Conditions, Community Guidelines, and protect against fraud, abuse, and illegal activity
Communicate with you about service updates, security alerts, and promotional content (with your consent where required)
Analyze usage patterns to improve app performance, fix bugs, and develop new features

4. Sharing of Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service providers: trusted companies that assist us in operating the App, including cloud hosting (AWS/Google Cloud), payment processors, content delivery networks, customer support tools, and email services — all bound by confidentiality agreements
Legal requirements: when required by law, subpoena, court order, or governmental regulation, or to protect our legal rights
Safety and security: to investigate, prevent, or take action regarding suspected fraud, threats to safety, violations of our Terms, or as otherwise required by law
Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets, your data may be transferred to the successor entity

5. Third-Party Services & SDKs

Our App integrates the following categories of third-party services, each with their own privacy policies:

Payment processing: Apple In-App Purchase and Google Play Billing handle all payment transactions. We do not directly process or store credit card information.
Analytics: We use services such as Google Analytics for Firebase and Mixpanel to understand app usage and improve our services
Crash reporting: Firebase Crashlytics helps us identify and fix bugs to improve app stability
Push notifications: Firebase Cloud Messaging (FCM) and Apple Push Notification Service (APNs) deliver notifications to your device
Authentication: Google Sign-In, Sign in with Apple, and Facebook Login provide optional single sign-on functionality

Each third-party service processes data according to their respective privacy policies. We encourage you to review their policies directly. We only share the minimum data necessary for each service to function.

6. Advertising & Analytics

We may display ads within the App using third-party advertising networks. These networks may use device identifiers (IDFA on iOS, GAID on Android) to serve personalized ads based on your interests. You can opt out of personalized advertising through your device settings: on iOS, go to Settings > Privacy & Security > Tracking; on Android, go to Settings > Google > Ads. We use analytics tools to measure app performance, understand user behavior, and improve our services. Analytics data is aggregated and does not identify individual users in reports shared internally.

7. Data Storage & Security

Your data is stored on secure servers located in the United States and the European Union. We implement industry-standard security measures to protect your information, including: encryption of data in transit (TLS 1.3) and at rest (AES-256), regular security audits and penetration testing, access controls and authentication for internal systems, and automated monitoring for suspicious activity. While we take every reasonable precaution to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you and relevant authorities of any data breach as required by law.

8. Data Retention

We retain your personal information for as long as your account is active and as necessary to provide our services. Specific retention periods include: account data is retained until you request deletion; transaction records are kept for 7 years for financial and legal compliance; usage analytics are retained in anonymized form indefinitely; streaming content is stored temporarily for moderation purposes (up to 30 days); and communication records are kept for 2 years. After account deletion, we may retain certain data in anonymized form for analytics or as required by law.

9. Your Rights & Choices

Depending on your jurisdiction, you have the following rights regarding your personal data:

Right of Access: request a copy of the personal data we hold about you
Right to Rectification: request correction of inaccurate or incomplete data
Right to Erasure: request deletion of your personal data (subject to legal retention requirements)
Right to Restrict Processing: request that we limit how we use your data
Right to Data Portability: receive your data in a structured, machine-readable format
Right to Opt-Out: unsubscribe from marketing communications and opt out of personalized advertising at any time

10. Account Deletion

You may delete your account at any time directly within the App by navigating to Settings > Account > Delete Account. Upon requesting deletion: your profile will be immediately deactivated and removed from public visibility; your personal data will be permanently deleted from our systems within 30 days; some data may be retained in anonymized form or as required by law (e.g., transaction records); any active subscriptions should be cancelled through the Apple App Store or Google Play Store before deleting your account to avoid continued billing. You may also request account deletion by contacting us at [email protected].

11. Children's Privacy

Life is Live is not directed at children under the age of 13 (or the minimum age required in your jurisdiction, such as 16 in the EU). We do not knowingly collect personal information from children under these age thresholds. We implement age-gating during registration to prevent underage sign-ups. If we become aware that we have inadvertently collected personal data from a child under the applicable minimum age, we will take steps to delete such information as quickly as possible. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected] so we can take appropriate action.

12. International Data Transfers

If you are accessing the App from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our servers are located. We ensure appropriate safeguards are in place for international data transfers, including Standard Contractual Clauses (SCCs) approved by the European Commission, and compliance with applicable data protection frameworks.

13. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months
Right to Delete: You may request deletion of your personal information, subject to certain exceptions
Right to Opt-Out of Sale: We do not sell personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights

To exercise your California privacy rights, contact us at [email protected] or use the in-app privacy settings. We will respond to verified requests within 45 days.

14. European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your data under the following legal bases as defined by the GDPR:

Consent: for optional data processing such as marketing communications and personalized advertising — you may withdraw consent at any time
Contractual necessity: to provide the services you have requested (account creation, streaming, purchases)
Legitimate interests: for fraud prevention, security, analytics, and service improvement, balanced against your rights
Legal obligation: to comply with applicable laws and regulations (tax records, legal requests)
You have the right to lodge a complaint with your local supervisory authority (Data Protection Authority) if you believe we are processing your data unlawfully

15. App Permissions

The App may request the following device permissions, each for a specific purpose:

Camera: Required for live streaming. Only accessed when you start a broadcast. You can revoke this permission in your device settings at any time.
Microphone: Required for live streaming audio. Only accessed during active broadcasts. Can be revoked in device settings.
Notifications: Used to send you stream alerts, messages, and gift notifications. You can manage notification preferences in the App and in your device settings.
Storage/Photos: Used only if you choose to upload a profile photo or share media. Access can be revoked in device settings.
Network access: Required for all App functionality including streaming, messaging, and purchases.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will: update the "Last updated" date at the top of this policy; notify you via in-app notification or email before changes take effect; and for significant changes, request your renewed consent where required by law. Your continued use of the App after the updated policy takes effect constitutes your acceptance of the changes. We recommend reviewing this policy periodically.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: Email: [email protected]. For GDPR-related inquiries, you may contact our Data Protection Officer at [email protected]. We aim to respond to all privacy-related inquiries within 30 days.